certifera/
Open console
Decision brief

What must be true before we ask the world to trust us.

Launch principle

Do not launch a token or a broad marketplace first. Launch a reliable, insured operating loop for one valuable proof type.

The test is simple: a real customer should be able to pay for a real outcome, inspect its proof, resolve a problem, and trust the audit trail.

Non-negotiable workstreams

04

before real-money beta

Pilot launch sequence

01 city

one task type / dense supply

Token decision

Later

after repeat paid demand

Readiness map

Build in this order.

Red items prevent a live beta. Blue items convert a safe beta into a learnable marketplace. Green items belong after PMF.

01

Identity & authority

Every action has a verified actor and enforced scope.

blocker
  • Operator, relay, reviewer, and admin authentication
  • Role-based permissions on every API route
  • Relay identity verification and service-zone approval
  • Rotatable agent API keys with per-key scopes and rate limits
Accountable teamPlatform
02

Evidence integrity

Evidence is uploaded, preserved, and reviewable without trusting a URL.

blocker
  • Signed direct uploads to private object storage
  • Hash every file and generate immutable evidence manifests
  • Capture EXIF, time, geo, device, and chain-of-custody metadata
  • Malware scanning, access controls, retention, and deletion policies
Accountable teamTrust
03

Money & compliance

Real money can move with clear custody, payout, and dispute rules.

blocker
  • Choose a regulated payment or stablecoin-escrow partner
  • KYC/KYB, sanctions screening, and payout onboarding where required
  • Terms of service, marketplace agreement, privacy policy, and insurance requirements
  • Tax records, payout reconciliation, chargeback, and refund playbooks
Accountable teamOps + legal
04

Reliability & security

The service survives retries, failures, traffic spikes, and incidents.

blocker
  • Idempotency keys and concurrency controls for money and state transitions
  • Background jobs for SLA enforcement, retries, and notifications
  • Encrypted secrets, audit logging, API rate limits, and abuse detection
  • Backups, migration runbook, error tracking, uptime checks, and incident response
Accountable teamPlatform
05

Pilot operations

One city and one task category can be operated with exceptional support.

before beta
  • 10 vetted relays in one dense launch zone
  • 3–5 paying design partners with repeatable demand
  • Standard operating procedures for matching, review, disputes, and no-shows
  • Dedicated operator coverage and a 15-minute escalation path
Accountable teamMarketplace
06

Product learning loop

Every paid task produces a decision that improves fill rate, proof quality, or margin.

before beta
  • Event taxonomy, funnel dashboards, and cohort retention tracking
  • Request-to-bid, bid-to-match, match-to-proof, and review-to-release metrics
  • Structured dispute reason codes and relay quality scorecards
  • Weekly customer and relay feedback cadence with a visible product decision log
Accountable teamProduct
07

Protocol expansion

Turn proven marketplace mechanics into a permissionless security layer.

post pmf
  • Automated proof scoring and policy-driven approval lanes
  • Staking, slashing, and verifier incentives only after repeat paid demand
  • Portable relay reputation and proof-schema registry
  • $CERT utility rollout after real task fees and security demand are observable
Accountable teamProtocol

Go / no-go gates

A beta is earned by evidence.

These are the numbers to review every week. If a gate is missing, the response is to narrow the scope—not to add marketing spend or token incentives.

Measure the operating loop before declaring network effects: repeat buying, density, quality, response time, and unit economics.

GateTarget
Verified identity
100%
All payout-capable relays and operator roles have completed onboarding.
Evidence access
100%
Every reviewed proof is in private, hash-addressed storage—not an external URL.
Task completion
≥ 90%
Matched pilot tasks reach proof submission without manual rescue.
Review resolution
≥ 95%
Proofs reach approve or dispute inside the published review window.
Repeat demand
≥ 40%
Pilot customers create a second paid request within 30 days.
Contribution margin
> 25%
After relay reward, payment costs, review labor, and support.

Recommended next sprint

Identity, direct evidence, and real operating partners.

The software is ready for a controlled sandbox. The next leap is not a prettier dashboard—it is validating actors, securing evidence, and completing ten paid outcomes in one place.

Return to operations